If you work in the digital world, you’ve likely heard of Web Content Accessibility Guidelines (WCAG) or Section 508. Both WCAG and 508 are standards for making digital experiences easy to use by people with disabilities. This includes people with vision, hearing, speech, mobility, cognitive, and other impairments.
At UserZoom, we’re committed to making our platform accessible to people with disabilities. Our software development approach promotes ease of use, an interface that is perceivable, keyboard accessible, uses a distinguishable color contrast, has clear navigation, is easy to comprehend, has a flow that is predictable, and assists users with input (such as highlighting fields a user has missed).
As a researcher, it’s important to think about accessibility as you build your study. That way you won’t introduce any barriers to use.
Tips for designing studies for users with disabilities
Follow these tips when you’re creating a UserZoom study for participants who have disabilities.
- Use one of these three UserZoom study types - They offer the most success:
- Live Intercept
- Moderated Usability study
- Keep questions and instructions short, simple and clear - Some participants listen to questions using screen readers. Keeping questions short helps them focus on what exactly they need to do. For example, “Which message do you prefer most? This question is mandatory.”
- Ensure images have text equivalents - Participants with impaired vision won’t see your design but they will hear what the words, buttons and links say.
- Check that videos have synchronized captions
- Don’t use complicated question formats - Screen readers go from top to bottom, left to right usings formatting and tags as clues to convert text into audio. Hearing a table with multiple questions/answers read aloud can be confusing. Instead, add each question separately.
Avoid using these formats:
- Matrix questions
- Ranking questions with drag and drop
- Tree tests with drag and drop
- Screenshot Click tests or Timeout tests
- Don’t rely on colors to express information - Remember that people who are color blind won’t see the difference.
- Don’t limit the time allowed to complete a task or question - It can take users a few minutes to find their bearings and turn on assistive tools.
- Preview the study as if you had a disability - Before launching it, read all questions and answers aloud. The more understandable they sound, the more understandable they will be for people using assistive technology. Better yet, download and install a screen reader.
Are you looking to recruit participants with disabilities?
UserZoom has panel partners who are experts in recruiting and conducting research with people who have disabilities. Ask your Account Team for more information.